Notes on running, growing and eventually selling a business.
Practical writing from momentuum founder Matt Wilson — what actually moves the numbers, drawn from three exits and the businesses we work with now.
Before You Use AI
Practical guidance on planning, privacy, security and responsibility for small businesses introducing AI.
Everything is "AI" now. But is it? What actually supercharges a small business.
Every product claims to be AI-powered. Here's how to tell which ones actually help your business — and where plain, dependable automation quietly does the real work.
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What information are you giving AI — and what happens when it goes wrong?
An accidental upload to an AI tool may be a privacy incident. In some circumstances, it can become a legally notifiable data breach — what small businesses need to know.
Read the story →Your staff are probably already using AI
AI adoption may already be happening inside your business through personal accounts and informal workarounds. Prohibition isn't much of a plan. Clear boundaries are.
Read the story →Before you put AI into your business, answer these questions
AI is easy to trial. That doesn't mean every trial should become part of the business. Ten questions to answer first.
Read the story →What should I automate first? A no-hype guide for small business owners
Forget the robotic flyers and generic ChatGPT copy. The real value of AI is in the work your customers never see: faster follow-up, fewer missed opportunities and less repetitive admin.
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AI automation for small business in Australia: what actually works in 2026
Not concepts, not predictions — five automations real Australian small businesses are running right now, what they actually cost, and what they recovered.
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Is AI automation just hype? How to tell a real solution from a fad
Ten honest signs to tell a real automation solution from an AI-branded fad — including the single question that cuts through most sales pitches.
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What is AI automation? A plain-English guide for Australian small business owners
No jargon: what automation actually is, where AI genuinely fits into it, and the handful of terms that make everything else about this make sense.
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We bought a digital agency on borrowed time
How we nearly doubled Fox & Lee's revenue, more than doubled its profit and sold it above asking in 16 months — while AI was starting to rewrite the agency model.
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Australian businesses are cutting jobs. Is AI ready to replace the work?
Redundancies are rising and AI adoption is accelerating at the same time. Here's what the actual data says about the overlap between the two — and where it doesn't.
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More to come.
Start with what matters.
Tell us what feels slower, harder or less reliable than it should. We'll help you work out whether there's a worthwhile improvement — and the simplest way to make it happen.