Every enquiry arrives with the research already done.
Before your team picks up the phone, the workflow has already pulled together what's publicly known — company background, professional profiles, past projects, property context — so the first response sounds like you've been expecting them, not scrambling to catch up.
From $2,200 setup, $199/month — see full pricing below.
"Looking for a quote on a kitchen renovation across three of our rental properties — keen to find someone we can use again."
per enquiry, Simply Draft
enquiries
returned each week
and configure
The problem
Every enquiry needs research before it deserves a real answer.
Before you can respond properly to a new enquiry, someone has to work out who it's actually from — what the business does, whether the job is even the right fit, what similar work you've done before. None of that is billable. All of it delays the response.
Do it manually and it's ten to thirty minutes of searching, cross-referencing and note-taking before you've written a single word back — and that's assuming nobody gets interrupted halfway through.
The context that would make your first reply sound informed takes longer to find than to write.
Manual research is the first thing skipped when the day gets busy — so replies get slower and vaguer.
Nobody remembers to check whether this enquiry connects to work you've already done nearby.
Source: Simply Draft case study — see the full results below.
Source: Simply Draft case study — see the full results below.
How it works
The research happens while you're doing something else.
Nothing about how a customer enquires needs to change — the workflow runs quietly behind your existing form or inbox and hands you the finished picture.
What it can actually do
Real research, not a keyword match.
This is closer to the homework a sharp salesperson would do before a call — done automatically, consistently, and for every enquiry, not just the ones that seem important.
Public company information
Size, industry, location and other details a business discloses publicly — pulled in automatically, where it's actually published.
Professional profiles
A quick, respectful read on who you're talking to — publicly listed professional background, not a private-account lookup.
Past projects & connections
Recent work, suppliers or projects publicly referenced online — useful context for spotting repeat-work potential early.
Property & site context
For trades, property services and drafting work, site boundaries, structures and planning constraints from public data — this is exactly what runs for Simply Draft.
Flags what's missing
Rather than guessing, the brief is honest about what wasn't found — so your first response can ask the right follow-up instead of assuming.
A brief, not a search dump
Structured and readable in seconds — the point is a faster, better-informed reply, not another tab to dig through.
Works off what you already use
No new portal or process for your team or your customers — it sits behind the enquiry form or inbox you already have.
Logs everything to your CRM
The brief and its sources are recorded where your team already works, structured and searchable later.
Everything this pulls together is already published somewhere — a company website, a public professional profile, a planning record, a project a business has talked about itself. It doesn't access private accounts, paywalled records or anything sitting behind a login, and it doesn't guess: where the information genuinely isn't public, the brief says so instead of filling the gap.
Who it's for
Wherever the first response matters more with context.
Trades
Enrich a job request with property type, travel time, urgency, serviceability and supporting photos.
Arrives ready to quote or triage.Professional services
Add organisation details, brief complexity, likely documents, history and conflict checks.
Arrives ready for an informed first call.Allied health
Organise referral details, funding pathway, appointment type, eligibility and missing intake information.
Arrives ready to book correctly.Property services
Combine site context, ownership data, constraints, images and job requirements automatically.
Arrives ready to assess.Case study and results
One real business, thirty minutes of guessing removed from every enquiry.
Simply Draft is a residential drafting business — its version of this workflow pulls site and zoning context rather than company data, which is exactly the point: the mechanism is the same, the fields that matter change with the business.
Every new enquiry used to mean thirty minutes of unbillable research before Cameron could respond properly — checking the site, the boundary, existing structures, planning constraints. Now that research runs automatically the moment an enquiry lands, and the brief is ready before he's picked up his phone.
"Now every enquiry gets a response before I've even looked at my phone—and I have all the details ready for review at a click."Cameron, Simply Draft
Before and after
The enquiry arrives the same way. Everything after it changes.
Nothing changes for the customer — the form, the phone number, the process all stay the same. What changes is how ready your team is by the time they respond.
What it's costing you
A rough, honest number — not a sales line.
Drag the sliders to roughly match your own business. This gives a directional estimate, not a guarantee — but it's a more useful starting point than a generic industry average.
The default research time saved (25 minutes) reflects Simply Draft's measured drop from 30 minutes to 5. Set your own hourly rate to see what that's actually worth in your business.
Based on your own inputs — enquiries per week × minutes saved × your stated hourly rate, at 4.33 weeks/month. Directional only — individual results vary.
Pricing
One number to set up, one to run it.
Indicative pricing while we finalise our published rate card. We'll confirm your exact number on the call once we understand your enquiry volume and what enrichment actually matters for your business.
The highest setup of our proven automations — because it's pulling and structuring external data specifically for your business, not just sending messages. Simply Draft's 5+ hrs/week recovered often clears this within the first month or two.
What's included
Frequently asked questions
Everything owners actually ask before saying yes.
When a new enquiry comes in through your existing form, phone or inbox, the workflow automatically gathers relevant public context before your team responds — company background, professional profiles, past projects, or property and site details, depending on what actually matters for your business. Everything is compiled into a short brief and delivered to your CRM or inbox, usually in under a minute.
Public, published information only — things like a company's size, industry and location where a business discloses them, professional profiles where they're publicly listed, past projects or supplier relationships that are publicly referenced, and property or site context from public planning and mapping data. It doesn't access private accounts, paywalled records or anything behind a login.
No — only where that information is actually published somewhere public. Plenty of small businesses don't disclose revenue or headcount anywhere online, and individual customers obviously don't have company data at all. When it's available, it's pulled in automatically; when it isn't, the brief simply doesn't include it rather than guessing.
No. It replaces the research you'd otherwise do yourself before that conversation — the ten or twenty minutes of searching, cross-referencing and note-taking. The call, the quote, the judgement call on fit — that's still entirely your team.
Yes — it's built to sit behind whatever you already use to receive enquiries, whether that's a website form, a shared inbox or a booking request. There's no new portal for you or your customers to learn.
The enrichment simply focuses on what's actually relevant — for an individual customer that's usually property, location and job context rather than company data, which is exactly how it works for Simply Draft's residential drafting enquiries. The workflow adapts to what's useful, not a fixed template.
Because the enrichment sources and brief format are configured specifically to what matters for your business, this has more setup than our simpler automations — typically a couple of weeks from your call to a live, tested workflow.
Briefs are delivered into the CRM or inbox you already use, and we're upfront about exactly what runs where. Nothing is sold or shared with third parties. Because this pulls from public sources rather than your customers' private data, there's generally less to be cautious about than a workflow handling stored personal records — but raise any specific compliance requirement on the call and we'll confirm how it's handled.
Yes — that's exactly what it does for Simply Draft, a residential drafting business. Instead of company background, the brief pulls site boundaries, existing structures and planning constraints from public property and mapping data, so the owner has the context to respond intelligently without thirty minutes of manual research.
It's broader than one platform, and it doesn't access anything behind a login — it pulls together whatever a business or individual has genuinely made public: company information, publicly listed professional profiles, past projects referenced online, and property or planning data where relevant. Think of it as the research a sharp salesperson would already do before a call, done automatically and consistently.
If your team is currently doing this research manually before every response, often yes — the calculator above gives a rough, honest estimate using your own enquiry volume and research time, rather than a generic sales line.
Indicative pricing is $2,200 to set up and configure — the highest of our proven automations, because it involves pulling and structuring external data specifically for your business, not just messaging — then $199 a month to run and monitor. See the pricing section above for what's included, and we'll confirm your exact number on a short call.
Related solutions
Context is even more useful the moment you respond.
Your next enquiry
What would a ready-made brief change about your next call?
Book a free 20-minute call to talk it through, or send a quick enquiry below and we'll come back to you directly.
No pressure, no obligation.