The revenue sitting dormant in your own database.

Your dormant leads — enquiries that never converted — are segmented by how long they've been quiet, the original enquiry value and any signal of continued interest. Each is sent a short, no-pressure reconnect message giving a genuine reason to get back in touch. Anyone who replies is re-qualified against your current pricing and availability, then handed to your team as a real next step.

That's the main thing this is built to avoid — it's one considered, well-timed message per enquiry, not a blast. The tone is a genuine check-in with a real reason to reconnect (updated pricing, a rebate change, a new offering), not a hard sell, and anyone who says no or doesn't want contact is respected and removed from future cycles.

These are people who gave you their details by enquiring directly with your business, which is a meaningfully different starting point to cold outreach — but exact consent requirements depend on how the original enquiry was captured, how long ago, and what channel (SMS and email have different rules under Australia's Spam Act and the Do Not Call Register). We'll review your specific database and capture method before anything goes out, and every message includes a genuine, honoured opt-out.

It varies by industry, list quality and how long the leads have been dormant, so treat any number as a starting estimate, not a guarantee. One Sydney solar and battery company's two-year database reactivated at roughly 3% — modest on paper, but a meaningful amount of revenue on a database of over 1,000 enquiries. Smaller or fresher lists may see a higher rate; older, colder lists may see less.

A one-off campaign fee, not a subscription — it's priced as a burst against your existing dormant list, not an ongoing monthly service. Most businesses re-run a sweep periodically, every six to twelve months, as new enquiries accumulate in the dormant pool, but each sweep is its own campaign rather than an automatic recurring charge.

The mechanism works anywhere a decision is significant enough to get deferred rather than declined outright — solar and home improvement, trades quoting bigger jobs, professional services proposals, property enquiries. It works best on considered purchases with real dollar value behind them, less so on low-value, high-frequency transactions.

They're removed from the list and not contacted in any future reactivation cycle. Every message includes a genuine opt-out, and honouring it is treated as a hard rule, not a courtesy — a database's long-term value depends on people trusting that a no is actually respected.

It's built to work with whatever you actually have — a CRM export, a spreadsheet, even a partially organised list — rather than requiring your data to be perfectly clean first. Part of the setup is working through what's usable, what's outdated, and what needs a sanity check before anything goes out.

It runs progressively rather than all at once — typically a few weeks from the first message to the database being fully worked through, since replies need time to come in and get re-qualified properly. It's deliberately not a single mass blast on day one.

No. It replaces the manual work of deciding who to contact and writing that first reconnect message. Once someone replies and is re-qualified, your team takes it from there — the quote, the site visit, the actual sale.

Because this involves reviewing your specific database and consent position before anything is sent, it typically takes one to two weeks from your call to the first messages going out.

Indicative pricing is $950 per campaign — a one-off fee against your existing dormant database, not a monthly subscription. See the pricing section above for what's included, and we'll confirm your exact number on a short call once we understand your database size and situation.